Cookie Policy
Effective Date: [29 October 2025]
Last Updated: [29 October 2025]
This Cookie Policy explains how Pretty Sphere (“we”, “us”, or “our”) uses cookies and similar technologies when you visit our website: https://prettysphere.com. It explains what cookies are, how we use them, the types we use, and how you can control them.
1. What Are Cookies?
Cookies are small text files that are placed on your device (computer, tablet, or mobile) when you visit a website. They help us improve functionality, enhance user experience, analyse website traffic, and provide relevant advertising.
Cookies do not typically contain personally identifiable information, but information stored in cookies may be linked to personal data we collect elsewhere.
2. Types of Cookies We Use
| Type of Cookie | Purpose |
|---|---|
| Essential Cookies | These are required for core site functionality — such as page navigation, login, and access to secure areas. The website cannot function properly without these. |
| Performance & Analytics Cookies | These help us understand how visitors interact with our site by collecting anonymous data — including which pages are visited most, how long users stay, and error messages. We use Google Analytics 4 (GA4) for this purpose. |
| Functionality Cookies | These remember your preferences and choices (e.g. language or region) to enhance your experience. |
| Marketing & Targeting Cookies | These track browsing behaviour across websites to show relevant ads or limit how often you see an ad. We currently do not use these cookies directly, but third-party services we embed (e.g. YouTube, social media, or analytics tools) might. |
3. How We Use Google Analytics 4 (GA4)
We use Google Analytics 4, a web analytics service provided by Google, to collect anonymous information about how users engage with our website. GA4 uses first-party cookies to:
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Understand user interactions and trends
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Measure site performance
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Track key events such as button clicks, scroll depth, or conversions
Data collected includes device type, IP address (anonymised), geographic region (approximate), browser type, and referring site.
Important: GA4 does not store or collect personally identifiable information such as names or email addresses.
You can learn more about how Google uses data from its partners here:
https://policies.google.com/technologies/partner-sites
4. Your Consent
When you first visit our website, a cookie banner will prompt you to accept or reject the use of non-essential cookies. You can choose to:
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Accept all cookies
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Reject non-essential cookies
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Customise your preferences
Your consent preferences are stored for a set period (e.g. 6 months) unless you clear your browser cookies or change your settings.
5. How to Manage or Disable Cookies
You can control or delete cookies through your browser settings. Most web browsers allow you to:
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View what cookies are stored
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Delete cookies individually or all at once
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Block cookies from specific sites
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Block third-party cookies
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Clear cookies when you close your browser
Please note that disabling some cookies may impact the functionality of our website.
Browser-specific help pages:
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Firefox: https://support.mozilla.org/en-US/kb/enable-and-disable-cookies
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Microsoft Edge: https://support.microsoft.com/help/4027947
6. Third-Party Cookies
Some content or services on our site (e.g. embedded videos, social media feeds, or analytics tools) may use third-party cookies. These cookies are controlled by the respective third parties and not by Pretty Sphere.
We recommend checking the privacy and cookie policies of these external services for more information.
7. Updates to This Policy
We may update this Cookie Policy to reflect changes to our practices or legal obligations. Updates will be posted on this page, accompanied by a revised “Last Updated” date.
8. Contact Us
If you have any questions or concerns about our use of cookies or this Cookie Policy, please get in touch with us at:
Pretty Sphere
📧 Email: [contact@prettysphere.com]
🏢 Address: [Newcastle]